Provide significantly worse service to customers using Groupons. More critical than their peers, or whether some fraction of Groupon merchants Particular, we investigate hypotheses such as whether Groupon subscribers are Tens of thousands of daily deals and over 7 million Yelp reviews. We use statisticalĪnalysis and mathematical modeling, leveraging a dataset we collected spanning Understand this phenomenon, which we dub the Groupon effect. Various hypotheses about underlying consumer and merchant behavior in order to Groupon is an all-in-one marketing solution with no upfront cost that helps your business to build brand recognition. In this work, we rigorously consider and evaluate However, this previous work was essentially observational,

In our prior work we observed that a negative side effectįor merchants using Groupons is that, on average, their Yelp ratings decline To tens of millions of customers through geographically targeted daily e-mail Byers and 2 other authors Download PDF Abstract: Daily deals sites such as Groupon offer deeply discounted goods and services Download a PDF of the paper titled The Groupon Effect on Yelp Ratings: A Root Cause Analysis, by John W.

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